There are so many factors that go into the success of your website. Most of them largely depend on what your goals are with your website. However, there are some general dos and don’ts of website creation that apply to almost every case. Here are some to help you:
create your website for your visitor, not for you. The idea is to please your visitor so that they stay on your site the longest and they come back again and again. If you design with only your goals in mind, you may lose their interest.
try to do everything all at once. Your goals may include getting your visitors to fill out a survey, buy a product, add your site to their social networking friends, and refer other people to your site. However, if you try to get too much from them too early, you may lose them. (For example, using a pop-up window on your home page might annoy your visitor and make them click back. Consider using sidebar space to ask them about their opinion.)
DOget their attention and keep it. The success of your site depends greatly on getting the attention of your visitors and getting them to stay on your website long enough for them to do whatever it is you want them to do. A good way to make sure this happens is to use catchy, easy-to-read headlines at the top of your page. Use breathtaking or shocking photos, but make sure they are not too large to avoid slow-loading pages.
scare them off. Using too many bright colors, a busy background, pop-up windows, blaring music, too much text, or other distractions and annoyances can turn off your visitors. Their first instinct when turned off is to vacate your website.
use a simple, up-to-date, eye-pleasing design. This is really key to making a great website. You can have the most crucial information on the planet and your visitors will not read it if your website is too complicated or ugly. People do judge books by their covers and they will pass judgment your website in a split second.