Many people think that SEO is simply about keywords and updating content regularly, but this is far from what you need to succeed with your search marketing strategy. Google takes into consideration more than just links and the kind of keywords you have. You have to offer a good user experience and ensure proper on-site optimization as these are things that play a major role in the way your website is viewed by search engines.
Here are some of the design aspects of your website that truly impact SEO:
User experience (UX) and SEO
Design and UX counts as a big part of the points Google considers while evaluating the relevance of a website. Google prefers to send users to a website that offers a smooth browsing experience and easy navigation. For , the search engine will consider things like bounce rate and the time a visitor spends on your site. According to KISSmetrics, you can improve user experience by helping visitors take the first step, using well-written content to guide users where they would like to go, and get rid of anything that interferes with a positive user experience as this might affect the way you access your website. Structure content well using title tags and bullet points for easy readability.
You will learn that more than 50% of users on the internet are accessing content through their mobile devices, which means to get these visitors to access your website, you have to make it responsive. From an SEO perspective, it is a recommended practice since Google penalizes sites that are not responsive or mobile optimized. Google wants to send users to sites they can easily access regardless of the device they are using, so failure to make your website mobile optimized might affect SEO.
Code that matters to Google
There are different types of code that Google also considers to understand more about your website. Here are the most important parts you should include:
The title tag shows up at the top part of the browser bar. This information helps Google to understand what your site offers and also helps to guide users on search result pages. Use the title pages to establish context and help the searcher.
The headline is also important for SEO. It gives readers a preview of the page or post. The reader will know what the page is about before they click on it. You should provide a relevant description to improve click-through.
While designing your website, you need to keep SEO in mind. Google and other search engines consider more than just keywords and links while deciding where to place your website on search results. Things like user experience and the speed of your website count and could deny you an opportunity to showcase your site to a wider audience. Also make the site mobile responsive so it is accessible on all devices.