Did you know the infamous Nike swoosh cost the company a mere $35 for its design? That’s because amazing logos don’t have to be complex. If you know how to make a logo in photoshop and the important elements of a logo you’re already halfway there.
Here we will dive further into the major components of a great logo. Then, we’ll give you the step by step instructions on how to create a logo of your own.
Why Is Your Logo Important?
One of the first things you’re likely to notice about a business is their logo, and that’s because you’ve been trained to look in that direction first. A logo has quickly become the face of a company, set in place to communicate the characteristics they want to audience to be aware of.
Not only will this logo be the first impression between you and your audience, but it will also be the point of recognition from that moment on. This can be viewed as the first block in your relationship with your brand audience.
The Science Behind Logos
As humans, we tend to think in pictures. For example, if someone tells you to close your eyes and think of a door, chances are you will visualize and actual door not the word D-O-O-R. The same goes for logos.
Not only is there a psychology to the colors you use in the logo, there’s also psychology to the shape. The final logo product will evoke a specific emotion that will continuously be associated with the brand. So it’s really about getting your audience to feel a certain way.
Know Your Audience
That being said, before deciding what kind of emotion you want to evoke, you should know what it is your audience is looking for. Take some time to do the proper market research, and to get to know the pain point of your target demographic.
Know what worries them, what problems face them in their daily lives, and what kind of people they want to become. This will give you an idea of what to communicate as an answer to who they really are.
What Your Logo Should Include
It’s important to know that not all logos are created equal. Even the largest companies in the world change their logos several times to keep up with the current generation. That’s because there are certain things every logo should include to remain relevant.
If you plan on designing your own logo, try to keep some of the following elements in mind:
Color Psychology: The colors of your logo (which will go on to be your brand logo) are one of the most important elements of your logo. It’s important to know that each color you use will create a certain emotion within the brain.
For example, red typically creates a feeling of youth, confidence, ambition, and power. While certain shades of blue, like navy, send a message of authority, control, success, peace, and loyalty. Even using green will tell your audience that you’re about balance, growth, clarity, and prosperity.
Memorable Design: While a detailed and complex logo can be alluring, a simple and clean logo is easier to memorize and recognize. One of the most well-known examples of a simple, yet easily memorized logo is McDonald’s. McDonald’s golden arches are so simple that most children can spot it from a mile away, and more importantly, they know what it means.
Today, out memory and attention span is shorter than ever, so it’s important to visually deliver information in a quick and concise way.
Unique Display: Another pitfall you’ll want to avoid is to create a logo that is too similar to that of your competitions. It’s understandable to want to piggyback on a logo that’s already been proven to be recognizable by the public. However, this will only make it so you’re viewed as the “knock-off brand”.
Take some notes on their success if you need to, but aim to create an original logo that is uniquely yours. It will pay off for you in the long run.
How to Make a Logo in Photoshop
Now that you know what to include in your logo, it’s time to learn how to create a logo in photoshop.
- Start by creating a new photoshop document and adding the background of your choice.
- Next, you can utilize the “brush tool” to create shapes and add elements to your background. You may have to upload an image here and play with the blend to create the right feel.
- Now, feel free to add some text to your logo. Play around with the fonts until you find one that suits your brand.
- Finally, remember to save your logo as a layered file.
Where to Use Your New Logo
Now that you have your new logo, it’s important to use it in the right places. Some great ideas on where to start are:
- The header of your website and on the signature of all your blogs
- Company business cards
- Product packaging
- Forms, invoices, and additional paperwork
- As your social media profile picture and on all social media posts
- On any promotional merchandise and company apparel
Working through a company like Image360 can help you get the right look for your signage and materials.
Going Beyond Your Logo
Now that you know how to make a logo in photoshop, you’re ready to move onto other important marketing factors in your business. Remember, creating the right image and traffic to your business takes time and proper usage of marketing methods. The more you know, the greater the results you’ll see in your business.
As a strong next step, we suggest checking out our article on how your website design may be affecting your SEO.